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Ojaswe

Food & Beverage

Apr 25

Written By Marianna Di Regolo

Photo Credit: Ojaswe

OJASWE

Ojaswe is a queer-founded, climate-friendly food business making culturally relevant, nourishing food more accessible. Launched in 2023, its first products include savory pancake mixes made with chickpeas and South Asian spices, blending heritage flavors with sustainability. Ojaswe partners with small and mid-sized regenerative farms in North America, sourcing biodiverse ingredients like black chickpeas to reduce the carbon footprint of global supply chains.

Founded by Ash, a first-generation immigrant and third-culture kid, Ojaswe is rooted in the belief that food is a powerful connector. Guided by the Sikh principle of Sarbat da Bhalla, meaning the wellness and prosperity of all, the company prioritizes ethical sourcing, equitable farmer pay, and accessible formats that celebrate cultural heritage while strengthening regional food systems.

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