Founder Interview with David Komisarchik, Threadability LLC
David Komisarchik is the Founder of Threadability, a digital content concierge service dedicated to helping creators, entrepreneurs, and influencers navigate the ever-evolving world of social media and content marketing. Launched in 2018, David started Threadability as a creative outlet to break free from the monotony of his corporate job in construction. What began as a personal passion project soon transformed into a full-time career, leading him to leave his 9-to-5 and build a content creation and consulting business. David is committed to offering strategic guidance, creative solutions, and a supportive community for those looking to elevate their digital presence and turn their passions into sustainable careers.
Through his business, David helps creators, entrepreneurs, and influencers navigate the complex world of social media and content marketing. With a deep understanding of branding, storytelling, and audience engagement, he empowers others to transform their digital presence and turn their dreams into reality. Drawing from his background in contracting, he brings a no-nonsense approach to business, negotiations, and strategy—ensuring his clients build sustainable and successful brands in the digital space.
Check out the interview below!
Can you walk us through your professional journey and how you got to where you are today?
I started creating content in 2018 as an outlet. At the time, I was stuck in a routine of work, gym, and nothing else. I was working in estimating and construction—a job that was very structured, focused on counting things and assigning pricing. I felt like I needed something more, something creative to look forward to. I had been following a few accounts that I looked up to, whether they were influencers or just people expressing their creativity, and I found myself drawn to the idea of doing the same. Just experiencing life had already started shaping my personal style, and I saw content as a way to explore that further.
One day, I settled on a name—purposely avoiding anything with my own name because, at the time, I wasn’t sure what this would turn into, and I didn’t want people from my industry finding it and sharing their opinions. I started small, really low-budget, just using my phone near a window, taking product and flat-lay shots because I was too nervous to show my face at first. I was just experimenting, learning through trial and error. I reached out to some of the creators I admired, DMing them to understand how they navigated content creation. But a lot of it was self-education—I googled everything, watched YouTube video after YouTube video to learn about photography settings, editing, and even SEO when I eventually started a blog.
By 2020, I had reached a turning point. Right before the pandemic, I left my job and decided to fully focus on building a foundation in content creation. I also started consulting for small business owners, helping them navigate social media. Over time, that expanded into regularly consulting, managing, and advising other creators and influencers alongside my partner, and taking on more client work. I was touching every part of the process—setting up my tripod, figuring out the best camera settings, editing everything myself. Because no one was helping me, I had to learn it all, and in a way, that built my confidence.
Now, that journey has led me to opening a studio where I can build a community and give people a space to work, create, and grow. It’s been a long process of trial, error, and persistence, but looking back, every step has shaped how I approach creativity today.
Photo Credit: David Komisarchik
What inspired you to offer the services you provide?
I like to think of myself as a digital content concierge. I work with clients at any level, offering everything from full social media strategy and management to more tailored support based on what they actually need. A lot of people think they need a social media manager but don’t really know what that means—so I like to meet them where they are and help them figure that out.
I also offer photography, e-commerce services, and a studio space for hourly rental or membership. It’s really nice to build online communities, but often they can feel transactional or surface-level. I wanted to create something more intentional—a space where people could actually connect, collaborate, and build something real. This past year, I’ve started hosting events that have introduced me to people outside my usual circles, and it’s been amazing to see others use the space to grow their own careers.
One of my favorite projects right now is working with Nicole Benefield, a designer in New York. I met her at an event through Harlem’s Fashion Row, which supports Black and brown designers, and we stayed in touch. She’s been working to take her line full-time while balancing teaching, and I’ve been helping her build confidence online—establishing her goals, creating content that truly reflects her mission, and connecting with the people she designs for. It’s not about chasing virality but about telling her story in a way that resonates.
Working with her has been especially rewarding because she’s had a tough year— dealing with people who overpromised and underdelivered on marketing support. Building that trust has been an exercise in truly listening to what she needs. And that’s what I love most about what I do—figuring out what actually helps people move forward and giving them the tools to make it happen. Watching Nicole grow more confident and take ownership of her content has been incredible, and seeing my clients get closer to their goals is what keeps me excited about this work.
What is one of the biggest challenges you have faced in your journey as a service provider, and what did you do to overcome this?
To be honest, I’ve had to overcome a lot of fear around money and trusting myself. As a child of immigrants, I grew up with a lot of financial anxiety, and that carried over into starting my own business—especially when I was getting my studio off the ground. It took therapy and a strong support system to help me work through that, and I’m still in the process of learning to trust myself.
Social media has also had a big impact on my mental health. Early in my career, I got caught up in the numbers—chasing views, comparing myself to others, and trying to be more palatable. I lost sight of my creativity and what actually made me excited about content in the first place. Therapy helped me recognize that much of my inner criticism wasn’t mine—it was the voice of expectation of what I thought I was supposed to do.
Leaving a traditional career to bet on me was already a big shift, and on top of that, I had to unlearn the idea that success only looks one way.
That work in therapy has shown up in so many areas of my life, even in how I dress. Over time, I’ve grown bolder in my style, more androgynous, and more confident in expressing myself. It also played a significant role in my coming out—something I didn’t do until I was closer to 30. That process came with its own layers of unpacking internalized homophobia and questioning what I once thought was “normal.”
Because of all that, I’m really open in my content about therapy, self-discovery, and personal growth. I want people to feel empowered to do things for themselves—not just chase trends or fit into a mold. Even with something as simple as fashion advice, my goal isn’t to tell people what they should wear but to help them feel good in what they want to wear. The menswear space is often very instructional—aimed at cis, straight men who want a formula for how to dress. That’s not me. I’m here for the people who want to feel something in what they wear and use fashion as a form of self-expression.
My partner has been a huge support in all of this. He started therapy before I did and encouraged me to be more open and communicative, which has made me more expressive online, too. I’ve learned to talk about things that might feel taboo, but to me, they’re just real parts of life. Ultimately, I want to share ways to show up as yourself in whatever way feels right.
If you could give one piece of advice to future LGBTQ+ service providers within your field, what would it be?
Stop competing and start opening doors for each other. We are so money-driven because money often equals safety. We don't emphasize the value exchange of giving time to each other and sharing opportunities. I've learned that people will help you grow and succeed when they find value in your service and feel good after working with you.
There is plenty of opportunity for all of us. Especially now, we should focus on strengthening our communities and being there for each other when possible.
Photo Credit: David Komisarchik
How does being openly queer inspire or impact your business?
Honestly, a big part of this journey has been learning to advocate for myself and set boundaries.
Growing up with immigrant parents, I inherited a lot of anxiety around money and stability, so stepping away from a traditional career to bet on myself felt huge. Early on, I got caught up in chasing metrics and trying to be more "palatable" online, but through therapy, I’ve worked to shift my focus toward authenticity. That’s reflected in everything I do now—whether it’s meeting clients where they are instead of forcing rigid strategies, embracing a bolder and more androgynous personal style, or rejecting the formulaic approach in menswear content. I’m not here to tell people how to wear a white t-shirt—I want to help them feel something when they put on their clothes, just like I had to learn to do for myself.
I'm lucky enough that being openly queer hasn't negatively impacted my business. It has made me more determined to create a safe space for LGBTQ+ people and welcome them into my space and business. It's also made me draw clear boundaries and fight for myself.
Photo Credit: David Komisarchik
What brands or services by LGBTQ+ founders are your go-to's and why?
@plantkween is one of my favorite creators. They focus on community in their creation and are a light in the influencer industry.
Who is your favorite LGBTQ+ celebrity or figure, and why?
Well, I have a huge crush on Jonathan Bailey at the moment. I also love Cynthia Erivo, Laverne Cox, and Michaela Jaé Rodriguez, Bowen Yang, and Matt Rogers
Can you share one fun fact about yourself?
I’m actually from Denver, Colorado, but I’m a first-generation American—my parents immigrated from Russia. So I’m fluent in speaking Russian, though I can't read it.
