Ad Guidelines
Yes, these are ads, but not the kind you're used to. When you see one, you're seeing someone in this community putting their work out into the world.
Last updated February 2026
An act of self-love
Every dollar you put into promoting your work is a bet on yourself. We don't self-promote enough! This is you saying your business, your project, your ideas deserve to be seen by a community that supports you.
100% back into the community
Hey famm is a two-person startup without funding. Every ad dollar goes directly into keeping the platform alive, growing it, and building more for this community.
Hey famm is a space built on trust. When members promote in the feed, it should feel like a genuine recommendation from someone in the community — not an ad that makes people want to scroll faster. These guidelines exist to keep it that way.
We review every ad before it goes live. If something doesn't meet these guidelines, we'll decline it and issue a full refund. If we're on the fence, we'll reach out directly.
01 Who can advertise
Ads on Hey Famm are for Hey Famm members full stop. No outside advertisers, no brand deals with people who aren't part of the community.
If you have an active Hey Famm account in good standing, you can promote. Whether you're a freelancer, a small business owner, a creator, or just someone with something to share, as long as it does not violate our code of conduct, terms of service, or privacy policy, this is open to you.
✔ Active Hey Famm Members
Anyone with an account in good standing can create an ad. No minimum follower count,
no business required to run an ad on Hey Famm.
❌ Outside advertisers
Brands, agencies, or individuals who are not Hey Famm members cannot purchase ads. Creating an account solely to advertise is not permitted.
02 What you can promote
You can promote pretty much anything that's genuinely yours and consistent with Hey Famm's values — your business, a project, an event, a product, a service, a cause you care about.
The guiding question we ask when reviewing: would this feel welcome in the Hey Famm community? If the answer is yes, you're good.
🛍️ Products & services
Physical products, digital downloads, subscriptions, consulting, freelance work or anything you're selling or offering.
🗓️ Events
In-person or virtual events, workshops, talks, and community gatherings.
🎨 Creative work & projects
Art, music, writing, newsletters, podcasts, films — your creative output.
💼 Job openings & opportunities
Hiring? Looking for collaborators? You can promote open roles or partnership opportunities.
🚫 Not allowed
❌ Misleading claims, false advertising, or anything designed to deceive
❌ Content that violates Hey Famm's community guidelines or code of conduct
❌ Ads from organizations whose mission or practices compromise the safety, dignity, or inclusion of our community, including anti-LGBTQ+, anti-immigrant, anti-Black or any other discriminatory organizations, public or private figures, entities, employers, or services.
❌ MLM schemes, get-rich-quick offers, or pyramid structures
❌ Anything illegal in the US or the advertiser's jurisdiction
❌ Sex work solicitation or sexually explicit imagery and copy. We respect sex workers and recognize this work as valid but current federal law makes it impossible for us to support this on our platform.
❌ Gambling, weapons, or tobacco/vaping products
❌ Ads that impersonate another person, brand, or member
🏳️🌈 A note on community safety
Hey famm is built for and by the LGBTQ+ community. We take our responsibility to protect this space seriously.
If we identify that an advertiser or the organization they represent is actively working against the safety or dignity of our community, we reserve the right to decline, even if the ad content itself seems neutral.
03 Content standards
Ads appear in the same feed as regular posts, so they need to feel like they belong there. That means they should be clear, honest, and respectful — the same bar we hold all community content to.
💙 Be Honest
Your ad should accurately represent what you're promoting. No misleading headlines, fake urgency, or exaggerated claims.
📸 Use Original Assets
Only upload images or videos you have the right to use. Don't use copyrighted material without permission.
🔗 Link to Something Real
Your call-to-action must link to a working, legitimate destination. No broken links, redirect traps, phishing, scam websites, or pages that ask for sensitive personal information unexpectedly.
🙅🏽 Keep it appropriate
No graphic, violent, or sexually explicit content. Hey famm is a professional community and content should reflect that.
💡 Good to know
Ads are clearly labeled with a small "ad" badge in the feed. This is required by FTC guidelines and we handle it automatically. You don't need to add any disclosure language to your copy.
🍑 Adult products — allowed with tasteful creative
Hey famm is an 18+ platform and we proudly support queer-owned businesses in the sexual wellness space. Legal adult products including sex toys and sexual wellness items and services are welcome on our platform.
What this means in practice: the product can be what it is. The ad creative just needs to stay tasteful, meaning no explicit imagery of product in use, no graphic copy, etc. If you're unsure whether your creative meets this bar, email us before you book and we'll work together.
⚠️ What’s still not allowed
Sex work solicitation, explicit sexual imagery or copy, and any content that would be considered pornographic. Pretty much a legal product or service and a tasteful ad.
04 How review works
Every ad is reviewed by a real person before it goes live. Here's what to expect.
You submit and pay
After completing checkout, your ad enters the review queue. Your slot is reserved but not confirmed until approval.We review it
We aim to review all ads within a few hours of submission. During busy periods, it may take up to 24 hours. We'll always finish before your scheduled date.We let you know
You'll get an email when your ad is approved. If we have questions or need changes, we'll reach out directly. If we can't approve it, we'll tell you why.Your ad goes live
Approved ads run from 12 am to 12 pm Pacific Time on your selected date. They appear at natural intervals in the feed in positions 2, 5, 8, and 11 of the most recent posts.
05 Pricing & slots
Every ad is $25 per day and runs midnight to midnight PST. These are shown to all active members, and there are a maximum of 4 slots per day at this time.
🌈 Weekdays Only
Ads run Monday through Friday. Weekend slots are not available.
⏰ 24-hour booking cutoff
You must book at least 24 hours before your chosen date starts at midnight PST.
📆 Book up to two weeks out
You can schedule ads up to 10 business days (2 weeks) in advance. Once a date has 4 booked slots, it's no longer available.
06 Our right to decline or remove
We reserve the right to decline or remove any ad at our discretion — including ads that were previously approved if we learn new information, or if community circumstances change.
We'll always explain our decision and issue a refund for any days that don't run.
Repeated submissions of declined content, or any attempt to circumvent these guidelines, may result in loss of advertising privileges.
07 Questions?
If you're not sure whether something would be approved, just ask before you pay. We'd rather answer a question upfront than decline something after the fact.
Reach out to us at support@heyfamm.com — we're real people and we'll respond.